Associate Professor of Operations Management · Georgia Tech Scheller College of Business
My research investigates the operations of innovation: how organizations design supply chains and business models that make innovations scalable, profitable, and sustainable. I use data, analytics, and AI to tackle these challenges, working closely with companies in both developed and developing countries. I was awarded the Brady Family Award for Faculty Research Excellence (2024) and the Dean's Award for Interdisciplinary Contributions (2026).
I direct the Ray C. Anderson Center for Sustainable Business and co-created Sustain-X, a program that supports sustainability-focused founders at Georgia Tech. I co-design and lead several executive education programs, including the Coca-Cola Supply Chain Leadership Program.
My teaching, research, and entrepreneurship activities feed into each other. Over a dozen funded ventures started as projects in my classes, and my mentorship of these startups has led to research collaborations, creating a classroom-to-startup-to-research pipeline. The sustainability pedagogical material that I have developed was awarded the Page Prize.
Prior to Georgia Tech, I was an assistant professor at INSEAD. I hold a Ph.D. in Operations Research from MIT, an M.Sc. in Electrical Engineering from the Universidade Estadual de Campinas (Unicamp), and a B.Sc. in Electrical Engineering from the Universidade de Brasilia (UnB). My CV is available here and my publications on Google Scholar.
My work spans three interconnected areas: sustainable and circular supply chains, business model innovation in complex and resource-constrained settings, and the use of AI and analytics to transform operations. I combine mathematical modeling with field-based research, working directly with companies and social enterprises to develop solutions grounded in practice. Current projects explore how organizations source, deploy, and orchestrate AI in their operations, and innovative business models for commercializing deep tech innovations.
I work with students to build innovative business models through entrepreneurship and intrapreneurship, combining analytical rigor with operational excellence and strategy. My courses have served as launch platforms for over a dozen funded startups, and I have received the Student Recognition of Excellence in Teaching (CIOS Honor Roll) at Georgia Tech.
I teach in numerous executive education programs on topics including innovation, supply chains, operations strategy, AI and analytics, and sustainability. In particular, I am the Faculty Co-Director of the Coca-Cola Supply Chain Leadership (SCLX) Program.
Published case studies:
I am the faculty director of the Ray C. Anderson Center for Sustainable Business, which collaborates with over 70 companies, hundreds of students, and dozens of researchers to advance sustainability in business. I co-created Sustain-X, a program that supports sustainability-focused founders at Georgia Tech, now part of the Anderson Center.
I work closely with Ph.D. students and postdocs:
I have mentored dozens of startups created by Georgia Tech, INSEAD, and MIT students and alumni, including WheelCharriot, Stanplus, INSEACT, Essmart, Soko, and Ajua.
I am an Associate Editor at Manufacturing & Service Operations Management.